Burger King’s Whoppers are only a penny!!

Burger King’s Whoppers are only a penny!!

Burger King’s Whoppers are only a penny!!

Burger King’s new ‘Whopper Detour’ ad campaign is being called “clever” and “irreverent” because of its unusual premise. It requires customers to go to McDonald’s—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes them to the nearest BK to get a Whopper for a penny. The promotion has the added bonus for the chain of giving people an incentive to download their app and actually use it.

Burger King reportedly had to “geofence” every McDonald’s in the country to make the offer possible. That would be roughly 14,000 locations — about double the number of Burger Kings. The offer began yesterday and runs through December 12th. The penny deal can be redeemed one time per registered user at participating locations nationwide.

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