Dunkin’ has a way they think will get more coffee drinkers in their shops…Free Coffee Mondays! And yes, as the name suggests, it’s all about free coffee every Monday in February. The catch? Ya gotta be a member of Dunkin’ Perks, the chain’s reward program…and make a purchase.
— Restaurant C-Suite Magazine (@restaurantcsmag) January 31, 2021
The timing may be everything for Dunkin’, who previously announced the closing of 800 locations by the end of 2020. As for why, it’s because more people are relying on delivery and drive-thru as opposed to brick and mortar stores.
And they’re not alone – other chains including Panera and Burger King have ramped up subscriptions and promotions for their coffee products. So more choices? MORE COFFEE!