Most people want their Halloween costume to be what nobody else has. 25% of people say they are looking for a unique, one-of a kind Halloween costume.
As for everyone else, a lot of people are going for show and movie costume characters. More people plan to dress up in costumes based on pop culture, than classic costumes like witches or werewolves. The least popular costume being a political or historical one this year, so don’t expect to see a lot of Trump roaming the streets. We should also expect to see a lot of couples costumes, with lotttts of people saying they plan to coordinate their costume with someone, or several people. (Click Here for Couple’s Costume Ideas / Click Here for Group Costume Ideas)
And it turns out costumes aren’t just for humans. It seems 10% of people plan to put their pet in a Halloween costume, with that number going up to 15% or Millennials.